Modern legal services
Practice Areas
Business formation, corporate governance and fractional general counsel support
Transactions, including M&A, venture capital and private equity investments and divestitures
Technology, data, and IP licensing (inbound and outbound)
Digital assets and blockchain-enabled financial products, including licensing, and regulatory support
Traditional financial services, including index and data products and exchange licenses
Media and publishing support (advertising, pre-publication review, podcasts, and AI best practices)
Events (vendor, venue, speaker, and sponsorship agreements)
Audit support, regulatory risk, and compliance frameworks
Business and industry advocacy with policymakers and other stakeholders
Whether you're closing your first commercial contract, bringing a new product to market, or negotiating with a major client, Ashe Advisory provides the steady, practical counsel needed to keep business moving.
Licensed in New York and Oregon.
Selected Experience
Below are representative examples of experience in corporate, commercial, and regulated financial services contexts. Examples are illustrative only and not exhaustive.
Business Formation, Corporate Governance & General Counsel Services
Served as general counsel to a media, events and financial index company, supporting contract & vendor management, insurance matters, media litigation, corporate governance, major transactions and internal reorganizations, and all other day-to-day legal needs.
Built scalable contract workflows and playbooks, including approval thresholds, delegation frameworks, and template suites.
Transactions (M&A, Venture Capital, Private Equity)
Supported numerous acquisitions, minority investments, and divestitures, including diligence and data room management, asset and stock purchase agreement negotiations, disclosure schedules, and closing execution.
Advised issuers and investors on venture financings across early- and growth-stage rounds, including preferred equity terms and investor rights.
Technology, Data & IP Licensing
Drafted and negotiated inbound and outbound technology licensing agreements, including field-of-use restrictions, exclusivity, sub-licensing frameworks, and audit rights.
Structured and negotiated data licensing, redistribution, and usage rights (including sub-licensing and downstream customer pass-through terms).
Digital Assets and Blockchain-enabled Financial Products, including Licensing, and Regulatory support
Analyzed potential offerings under the EU’s MiCA framework.
Advised on Howey-test considerations for engagement tokens and NFTs.
Advised on digital asset market structure and policy issues, tracking and interpreting evolving U.S. legislative and regulatory developments.
Advised index product teams on index-linked, on-chain products.
Media Support (Publishing, Advertising, Podcasts, AI)
Supported advertising campaigns, including insertion orders / IAB Terms negotiation, performance obligations, regulatory concerns, and brand safety provisions.
Drafted and negotiated podcast and media production agreements (hosts, guests, production vendors, and distribution partners).
Provided pre-publication review support and risk analysis relating to defamation, privacy, IP, and confidential information concerns.
Assisted in developing practical AI use policies and contract clauses addressing training data, prohibited use, confidentiality, and output ownership considerations.
Events (Vendors, Venues, Speakers, Sponsors)
Negotiated event agreements spanning venue contracts, catering and production vendors, speaker and talent arrangements, and sponsorship packages.
Implemented sponsor contractual frameworks to minimize deal-specific negotiation time.
Industry Advocacy & Stakeholder Engagement
Key member of advocacy committees (US and EU) for industry association, supporting industry engagement with policymakers, regulators, and stakeholders on issues involving benchmark regulation.
Drafted position materials and advocacy messaging designed to be legally accurate, commercially practical, and regulator-friendly.
Audit Support, Regulatory Risk, and Compliance
Led the design, review, and implementation of end-to-end control frameworks, including underlying policies and procedures, for multiple benchmark administrators.
Work closely with Compliance teams, Operations staff, and Product leads to ensure internal and external audit readiness, including implementation of automated controls, and compliance narrative development.
Led corporate governance and oversight processes, including board and committee support, minutes and consents, delegation authority, and policy design.
About the firm
At Ashe Advisory, clients work directly with Dan Ashe, a hands-on general counsel and commercial lawyer with 20 years of experience advising high-growth companies, financial institutions, media and data businesses, and cutting-edge technology firms across the business lifecycle.
Dan brings a combination of transactional experience, regulatory fluency, and operational judgment developed across BigLaw, global financial markets, and the fast-moving digital-asset ecosystem.
An avid user of modern tools, Dan provides pragmatic, solution-oriented guidance designed to efficiently move deals forward, reduce risk, and help businesses execute with confidence.
Education
Fordham University School of Law | J.D., 2006, Magna Cum Laude, Law Review Editor
Loyola Marymount University | B.A, 2002, Magna Cum Laude, Philosophy